True Italian Taste

INTERNATIONAL FOOD
& TRADE CAMPAIGN

Concept:

A multi-country campaign to promote authentic Italian food and fight misleading “Italian-sounding” products.

Results:

  • 70+ food & beverage operators engaged

  • Strong consumer engagement via Instagram Lives

  • Increased trust and awareness of PDO & PGI products

What Sofiam did:

  • Campaigns across 27 countries with chambers of commerce

  • Webinars, tastings, influencer collaborations

  • Educational and experiential content strategy