Kateryna Horbatkova is the Founder & Managing Director of SOFIAM, a Switzerland-based international marketing and strategy agency operating at the intersection of premium branding, global expansion, and future-driven vision.
SOFIAM was named after her daughter, Sofia — a conscious decision that reflects Kateryna’s belief that true leadership is rooted in foresight. As a visionary strategist, she is known for anticipating emerging trends and translating them into structured strategies that help premium brands stay ahead of the curve.
Under her leadership, SOFIAM delivers high-level marketing initiatives and premium events that connect brands, leaders, and institutions across Europe, the Middle East, and Asia. Each project is designed not only to elevate presence today, but to position clients where the future is being shaped.
SOFIAM stands for clarity, vision, and international impact — a place where tomorrow begins.